E25 - 4 Mistakes to Avoid When Creating a Winning Infographic with Brian Wallace

Brian Wallace is the founder of Nowsourcing which is the a top ranked Infographic agency in the USA, with clients ranging from Adobe, Twitter, Fedex, LOreal and Google down to small local businesses. During our interview we discuss: - What is an infographic? - Why did Brian decide to focus on infographics for this business and why do they work so well? - Brian shares the biggest mistakes marketers and entrepreneurs make when it comes to infographics. - We discuss 3 winning case study using infographics. - Brian shares important metrics to measure when it comes to infographic marketing. - Brian even shares the #1 strategy that Nowsourcing uses to get new clients. - He shares what he would do differently to grow his company faster if he did it all over again. - Brian shares his favorite growth tool/software. - Brian shares one of his favorite books with the audience. Brian's website: www.nowsourcing.com www.linkedin.com/in/nowsourcing