E25: How the World Sees Us: Embracing our most "Fascinating" Advantages

Sally Hogshead, New York Times bestselling author and CEO of How To Fascinate, discusses her own diversity story, which includes spending time with a tribe in Nairobi. Sally reveals how her work as a copywriter for top brands led her to understand the importance of fascination for brand development, and how she eventually applied that to personal branding, launching an assessment that has since been completed by one million professionals. Sally also discusses the importance of creating teams with diverse strengths and the blind spots that can arise when we work with people who have strengths too similar to our own. Discover how Sally is now using the science of fascination to help girls and women understand who they are at their very best so that they can show up as their most impressive and influential selves.