E25 | Marcel Aalders (Prominent) over herpositioneren en customer centricity.

from CMOtalk · host Klaas Weima - CMOtalk

Marcel Aalders is marketingdirecteur bij stoelenmaker Prominent en nummer vier op Marketeer of the Year-lijst. Klaas Weima van Energize interviewde hem voor CMOtalk over de nieuwe merkpositionering en het succes achter de aanhoudende omzetgroei van de meubelmaker uit Nunspeet. Een gesprek over een nuchtere kijk op marketing en customer centricity.See omnystudio.com/listener for privacy information.

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