E253 | NEUVC | Mari Luukkainen of Icebreaker VC on building brand in venture with VC Mari Luukkainen, Principal at Icebreaker VC

Join us for the second episode of the NEUVC podcast which is dedicated to those embarking on their journey in the VC. In this episode, Freddie Macpherson, analyst at Isomer Capital, and Linda Võeras, associate at Karma Ventures, are joined by Mari Luukkainen, Principal at Finland based Icebreaker VC. With a background of building and scaling companies and a great eye and dedication to content, Mari has amassed a massive following of 20,000 people on LinkedIn. In this we dive into her journey as an operator as well as share tips and tricks for VCs looking to develop their personal brand ✨ Chapters: 00:00:00 - Developing Your Personal Brand in VC with Mar Lanan 00:02:59 - Finding Value in Your Journey 00:05:53 - Transitioning to Startup Growth 00:08:43 - From Cleaner Recruiting to VC Investment 00:11:40 - From Hands-on Help to Coaching 00:14:48 - The Paradox of Finding a Job 00:17:56 - Consistency in Content Creation 00:21:12 - Consistency and Networking for Building an Audience 00:24:18 - Attracting Founders at the Pre-Founder Stage 00:27:10 - Building a Personal Brand for Investors 00:30:16 - Overcoming the Challenges of Branding 00:33:12 - The Importance of Emotion in Branding 00:36:20 - The Importance of Emotional Support in Startups 00:39:17 - Transferring Writing Skills to Investment 00:42:14 - Shifting from Operator to Coach in VC 00:45:05 - Building Something Yourself First 00:47:54 - The Role of Venture Capital