E259 | Identifying Your Ideal Customer Profile: A Data-Driven Approach with Goodfit's CEO Harrison Rose

from CHURN FM · host Andrew Michael

Today on the show we have Harrison Rose, CEO and Co-founder of GoodFit.In this episode, Harrison shares his journey from founding Paddle, a revenue delivery platform for B2B SaaS, to starting GoodFit, a company that helps businesses identify the right customers at the right time with the right message.We dive deep into the importance of identifying your Ideal Customer Profile (ICP) and how data-driven approaches can refine this process. Harrison discusses the key factors to consider when defining your ICP, how to leverage data to prioritize the best-fit customers, and the impact of these strategies on churn and retention.Mentioned ResourcesGoodFit PaddleGartner ChatGPTBuiltWithAlipayRahul Vohra ShowCodeDavid Darmanin HotjarSegmentDrift Bose

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This episode was published on August 21, 2024.

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