E261: Giving Gifts Is The Ultimate Marketing With John Ruhlin

John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar's Entertainment, Miami Dolphins, Morgan Stanley, and the John Maxwell Company execute year-round gifting strategies. His unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.   Quotes To Remember: "If you take care of the family in business, everything else takes care of itself." "The WHO you're giving it to is more important than the WHAT you're giving." "I don't have a business without my suppliers." "Take care of the inner circle." "It's the little things leading up the gift are important." "Anybody that's going to do it needs to commit to doing it for three years." "The people in business that went long-term have the best relationships."   What You'll Learn: Kind of Gifts You Should be Giving Who Should You Be Giving the Gifts to How Much Money Should You Spend on Gifts Balancing Gift Giving and Building New Relationships   Key Links From The Show: John's Site Ruhlin Group | Expert Gift Givers   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Giftology by John Ruhlin Give and Take by Adam Grant Top of Mind by John Hall Raving Fans by Kenneth H. Blanchard