E270: How to Make More Money Out of Existing Ecommerce Sales

It's almost the end of July and we're down to the last episode of Women's Month. I've had a great time chatting and learning from all these incredible women. Today's guest is a returnee to the EcomCrew Podcast. Dana Jaunzemis is the founder of HomeHealthtesting.com. She has a solid accounting background. She and I have been friends for years and was in one of my earliest podcast episodes where we talked about ecommerce growth and profitability. In this episode, she and I discuss the importance of ecommerce accounting and how to make more money out of existing sales. Dana shares her thoughts on the following: Percentage of women involved in ecommerce (3:29) The importance of liking and respecting your customer base (10:19) The joys of being an ecommerce entrepreneur (12:01) Approaching ecommerce accounting at the micro-level; essential data points (22:35) Aside from her core business, Dana also blogs about her experiences as an entrepreneur on 44ideas.net. TOOLS MENTIONED: Sellics HelloProfit This episode is part of our Women's Month celebration. We'd love to see more women in the ecommerce industry, so if you are a female business owner, head over to www.ecomcrew.com/underthehood and tell us your story. We'd love to feature you on the podcast.