E273: Crafting Effective Sales Copy With Michael Giannulis

Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain... and he loves helping others do the same. And now he's here on the Breakthrough Success Podcast. Quotes To Remember: "At the end of the day, it's very hard to be great at both (traffic generation and copyrighting) of those things." "There is a shift happening on the traffic side that is new. It's just getting started to it will continue to build up." "The first 50% of writing copy is research." "The truth is, you gotta have to keep trying." "You want to make sure that there's something in it for the reader." "It doesn't mean you have to be an expert. It just means that you should be able to explain why they should trust you."   What You'll Learn: Traffic Generation vs. Copywriting: Which skill is more important? Figuring Out Pain Points Things To Do When Your Copy is Not Selling Giving Your Audience the FEELS - Fast Easy Expert Lifestyle System The Law of Reverse   Key Links From The Show: Michael's Site   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Breakthrough Advertising by Eugene M. Schwartz 12 Rules for Life by Jordan Peterson The Daily Stoic by Ryan Holiday