EPISODE · Feb 1, 2026 · 9 MIN
E28 2025 户外热潮：5 亿人涌向自然，装备、场景、玩法全升级！- 研报快读
from 每天一个
巨量引擎和 CBNDATA 联合发布的《2025 户外生活方式白皮书》里提到，国内户外参与者已经超 5 亿人，户外不再是小众探险，而是全民日常。今天就来拆解这份报告，聊聊户外生活到底有多火，不同人都爱怎么玩，还有装备选择里的那些门道～ 如果你也是户外爱好者，或者想尝试走向自然，这期内容一定要听完，也欢迎在评论区分享你的户外故事！00:45户外热背后：政策、消费、心态三重驱动02:05户外生活全景：从城市轻户外到专业探险，场景超多元03:30三类核心人群：你的户外风格属于哪一种？都市乐活派山野探索家极限挑战者04:47消费新趋势：专业化、社交化、可持续化05:55装备选择指南：不同场景怎么选才对？本期内容基于巨量引擎 ×CBNDATA《2025 户外生活方式白皮书》解读，核心数据与观点均参考自报告，完整内容建议阅读原版。如涉及版权问题，请随时联系我调整或删除。如果你有靠谱的户外装备推荐，或者难忘的户外经历，欢迎在评论区分享，我们下期再见！在小宇宙查看该单集文稿
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E28 2025 户外热潮：5 亿人涌向自然，装备、场景、玩法全升级！- 研报快读
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