E282: Athletic Brewing Co. and the growth of non-alcoholic beer

Send us Fan MailNA beer is here to stay, and Athletic Brewing Co. is leading the way We last talked with Athletic Brewing Co. in 2019.  They were just getting their roots set and spreading the word of their non-alcoholic craft beer.  The last two years of seen explosive growth for them, and the NA beer sector, so we decided to catch up with them for an update. Bill Shufelt and John Walker are the co-founders of Athletic.  Bill man's the fort at their production brewery in San Diego while John watches over their original Connecticut Brewery and taproom.  Both breweries are in the process of expansion. Even though the segment has grown there's still a stigma with many people about non-alcoholic beers.  Some recall the weird taste of previous NA offerings, and some just don't get the point of a beer with alcohol.  Athletic wants to see NA become a choice just because you like it, rather than a "penalty box" decision for designated drivers, pregnant women, and recovering alcoholics. Bill and John share info on their collaborations and charity work, and their involvement in the recent awards of brewing diversity scholarships with Sacred Heart University.  They also talk about their expanded distribution (including Georgia!) and where they are headed next. Bottleshare is helping the good people of craft Christopher Glenn of Bottleshare joins us again as well.  Spreading the word on his non-profit that helps those in the craft beverage industry that fall on hard times, and about the upcoming Nestober Fest on Oct. 2nd to raise funds for Bottleshare.  Chris's organization started as a local project to help craft employees in Georgia but as word spread he stretched beyond the state and Bottleshare is now a nationwide effort.  Look for Bottleshare collaborations from some of your favorite breweries for an easy way to help the cause. The Beer List Athletic Brewing Co. Run Wild NA IPA Athletic Brewing Co. All Out Extra Dark NA (It's like a stout but they can't call it a stout.) Ceria Brewing Grainwave NA Belgian White Ceria Brewing Indiewave NA IPA Craft Beer News Denver Beer Co. Has Sold a “Beer for Life” NFT Taxes on Beer in Connecticut are Dropping 16.7% AC/DC is Getting a Line of Craft Beers See omnystudio.com/listener for privacy information.Thanks for listening to Beer Guys Radio!  Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.Subscribe to Beer Guys Radio on your favorite app: Apple Podcasts | Google Podcasts | Spotify | Stitcher  | RSSFollow Beer Guys Radio: Facebook | Instagram | Twitter | YouTube If you enjoy the show we'd appreciate your support on Patreon.  Patrons get cool perks like early, commercial-free episodes, swag, access to our exclusive Discord server, and more!