E284: The Business Of Influence With Neal Schaffer

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing's ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.   Quotes To Remember: "First of all, you have to get yourself out there." "Listening is always important." "You always need to pivot with the market." "Everybody has influence." "At some point, you don't have to respond to everything." "You just want to be on their radar before you actually reach out to them." "It takes time to know people. Social media is no different."   What You'll Learn: Balancing Social Media Interaction and Content Creation Best Approach to Building Healthy Relationships   Key Links From The Show: Neal's Site E50: Real Artists Don't Starve With Jeff Goins   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti The Business of Influence by Neal Schaffer Maximize Your Social by Neal Schaffer How to Win Friends and Influence People by Dale Carnegie Likeable Social Media by Dave Kerpen Likeable Leadership by Dave Kerpen Crush It! by Gary Vaynerchuk Crushing It! by Gary Vaynerchuk