E285: Up Level Your SEO Game With Tom Casano

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.   Quotes To Remember: "You can't force someone link back to you." "Outreach is so important for link building." "There's this element of networking, building relationships and being off of your website that is so valuable." "Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them." "We want to plan the content or plant the pages based on what the people are searching for." "The only way to win and succeed is to be even more competitive and put more focus and energy into it."   What You'll Learn: How to Naturally Get Backlinks for SEO Top Three Ways for Getting Organic Backlinks "The Scholarship" Link Building Strategy Tips on Promoting and Optimizing Content   Key Links From The Show: Tom's Site Sure Oak Ahrefs SEMrush Moz Help a Reporter Out Brian Dean's Site Rand Fishkin's Site   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti The E-Myth Revisited by Michael E. Gerber Traction: Get A Grip On Your Business by Gino Wickman