E29: Beyond the expected: Building a personal brand that resonates

In this episode of Business Unzipped, I sit down with Teri Thomas, founder of Beyond & Co, whose mission is to help people uncover and elevate their personal brand with authenticity and impact. With a career shaped by powerhouse brands like J.P. Morgan and Experian, Teri brings a wealth of insight into the art of storytelling and brand strategy.We explore what it truly means to “go beyond the expected,” why personal branding is far more than just visuals and social media, and how overlooked elements, like mindset, consistency, and story, can make or break your brand presence. Teri shares how she helps leaders tap into their unique narratives, the biggest mindset shift needed to show up confidently, and one simple action anyone can take this week to start building a brand that feels true and powerful.Whether you're just starting out or refining your voice, this episode is packed with practical wisdom and fresh perspective.Connect with Teri: Instagram: @beyondandco.ukWebsite: Beyond & Co. | Personal Brand Builders — SecureConnect with Gem:Instagram: @businessunzippedWebsite: www.businessunzipped.co.uk