E29: Blockchain Branding Leader: From zero to branding hero, making crypto adoption as easy as ABC

Anthony Logan is the Founder and CEO of Noir Ventures, a leading web3 Brand Venture Studio working with the biggest companies in the blockchain space. From his early days growing up in a small UK village to his current « self engineered » dream life in Dubai, Anthony is living the proof that an almost « delusional » sense of self-belief is what separates those who go on to achieve the greatest things from those who chose to stay within their comfort zone. But building a multi million business wasn't smooth sailing. Anthony cuts through the bullshit and goes straight into the reality of building a company: from startup struggles to the inevitable hard moments in his company's journey that forced him to accumulate too much debt making him almost lose his entire company, savings and reputation. We also talk about Anthony's mission to make Web3 accessible to everyone through branding and user experience , how to start from the bottom, how to select the right clients, and why he decided to fully quit drinking alcohol to get ahead in life. Key topics 00:00 Intro 03:43 Getting into Branding 08:06 Starting from the bottom 15:42 Learning from failures 19:10 Why you don't always need a business partner 23:29 The definition of a great brand 25:46 Personal Brand vs. company brand? 26:42 Why web3? 39:13 Branding for crypto mass adoption 48:58 Quitting alcohol