EPISODE · Feb 2, 2026 · 5 MIN
E29 心理账户 - 行为学
from 每天一个
欢迎来到每天一个~谢谢你今天陪我学习。心理账户（mental accounting）是芝加哥大学行为科学教授理查德·塞勒（Richard Thaler）提出的概念。心理账户是行为经济学中的一个重要概念。由于消费者心理账户的存在，个体在做决策时往往会违背一些简单的经济运算法则，从而做出许多非理性的消费行为。在小宇宙查看该单集文稿
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E29 心理账户 - 行为学
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