E292: This Is Marketing With Seth Godin

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages. His body of work changed the way people think about marketing and the work we produce. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, he has been able to motivate and inspire countless people around the world. He has been an incredible role model since the early stages of my journey. Seth is an incredible person and I know you'll get a lot from this episode.   Quotes To Remember:   "If you make a promise and keep it, you get another chance to make a promise and keep it." "Go make a ruckus." "If you're not proud of it, don't market it." "Starting is fun but finishing is the hard part." "If you are on the path, you need to stay on that path." "The fear is if you make a commitment, it might not work."   What You'll Learn: Finding your smallest viable audience Building a culture around our businesses Discovering our audience's problems and solving them Getting clear on our story Determining what your brand should stand for   Key Links From The Show:   Seth's Blog Official site for Seth's book This Is Marketing Content Marketing Plaza   Recommended Books: This Is Marketing by Seth Godin   Business Model Generation by Alexander Osterwalder and Yves Pigneur The E-Myth Revisited by Michael Gerber Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti