E2A 059: The Importance of Back Cover Content
from Entrepreneur to Author Hosted by Scott A. MacMillan
After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel (or BCF) en route to buying and ultimately reading your book. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares what needs to go into this all important content and gives you some tips about how to craft it. CONNECT WITH SCOTT https://entrepreneurtoauthor.com https://grammarfactory.com [email protected] LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Twitter (@scottamacmillan): https://twitter.com/scottamacmillan Medium (@scottamacmillan): https://scottamacmillan.medium.com
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