E3: A Brand Strategy for Productizing Innovation and Stepping Into Web 3 - Luca Dell'Orletta @Nestle'

Is it possible to productize innovation?As Head of Tech Innovation for the Nestle’ Group, the world’s largest food and beverage company, Luca Dell’Orletta has developed an entire framework around innovation. Luca leads several transformation programs for the Group, exploring and validating new technologies including Artificial Intelligence, Extended Reality, Web3, and Metaverse. In 2022 Luca was listed in the 'TOP 100 Future CIOs', for his exceptional leadership skills, and critical and creative thinking.In this episode, we explore how brands can approach innovation and new technologies on a large scale through the example of Nestle’s strategy of stepping into Web300:00 Intro02:00 How Luca became a professional innovator04:00 Pros, cons, and use cases of Web2 and Web3 09:00 How Nestle’ is leveraging Web313:00 The three ways in which brands can innovate 16:00 FICELSI: an innovation framework for brands20:30 How to experiment and measure results in a big organization26:29 How brands can productize innovation at scale 33:20 The role of brands in an increasingly digitalized world41:20 Challenges of Web3 adoption for traditional brands🔗 CONNECT WITH LUCA:👥 Linkedin - https://es.linkedin.com/in/lucadellorletta🐦 Twitter - https://mobile.twitter.com/lucadellorletta🔗 CONNECT WITH SARA:📸 Instagram - https://www.instagram.com/sara_landi_tortoli/🐦 Twitter - https://twitter.com/Sara_LandiTor👥 Linkedin - www.linkedin.com/in/sara-landitortoli/💌 Newsletter - https://saratortoli.substack.com/🪢 ABOUT POLYWEB:Polyweb mission is to bring you the top entrepreneurs and experts across Web2 and Web3 to help you be successful in building and growing your company. Join us on this journey of building a better internet!📺 Subscribe to our YouTube channel: https://www.youtube.com/@polywebhq🎧 Listen for free on your favorite Podcast platform - search "PolyWeb" on your podcast app, or click these links:Apple Podcasts - https://podcasts.apple.com/us/podcast/polyweb/id1665479785Spotify - https://open.spotify.com/show/4ROsAoZZb7yPnHmj94SCzs RSS - https://www.podpage.com/polyweb/FOLLOW POLYWEB:🎥 YouTube - https://www.youtube.com/@polywebhq/💻 Website - https://www.podpage.com/polyweb/📱TikTok - https://www.tiktok.com/@polywebhq📸 Instagram - https://www.instagram.com/polyweb/🐦 Twitter - https://twitter.com/PolyWebHQ Hosted on Acast. See acast.com/privacy for more information.