E3: Brand Tiger Special

The Three Ages of Brand TigerRichard Gillis is joined by the sports marketing world’s Tim Crow and token millennial @eoinfconnolly, editor at large of SportsPro. They start out with a plan to discuss three moments that shaped the Tiger Woods story, asking questions such as why didn’t Accenture know? Did Tiger really cause a boom in golf media rights? And, how did Tim Crow get a car park space at the Ryder Cup?Nike's first Tiger TV ad is also discussed.www.unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.