E3 BRENDAN JARVIS (Brave UX & TSIB) | The Impact of UX Research, How AI is Shaping UX, Product Roles & Workflows 🤖

Yes! Finally, a design episode is here and my guest today is none other than Brendan Jarvis. A leading voice in the UX community with his podcast BRAVE UX, but he’s also the guiding force behind UX Research Lab, The Space in Between. ☕️ Over a cup of coffee, We delve into the heart of UX research and its pivotal role in shaping product design. We share our journeys of weaving AI (Artificial Intelligence) into our daily workflows, tackle the challenge of sifting through the clutter to find meaningful insights and discuss the essentials of desirability testing and effective leadership. Whether you're deep in the trenches of product design or just starting, this conversation is packed with practical tips and heartfelt advice to inspire your work. Here is a quick breakdown of some of the topics of our convo: (02:41) - Impact of UX Research on Enterprise Products (05:00) - ROI of UX Research 💸 (07:00) - Don’t blow up research! (08:48) - Proto-personas, Proxi users & more. There is no excuse. But… (10:40) - What people say vs what they do. 🤣 (11:52) - Example of how to turn a UX research sceptic 🤨 (14:49) - Aligning people is hard - The art of conducting alignment sessions. ⏲️ (18:59) - Building the right product in the first place. Desirability testing. 🪚 (23:38) - Be aware of the “L” word 👍 (25:16) - Artificial intelligence (AI) 🤖 (31:47) - How The Space In Between started 🛰️ (34:32) - Why focus on UX research? 🔬 (36:56) - A confronting moment 🍼 (37:44) - What are you now? Designer, Manager, Owner, Researcher or what? (43:24) - Critical thinking. Advice to junior designers (45:01) - Leadership. An honest retrospective. (49:06) - Productivity. Productising life? ✅ (51:27) - Making decisions every day. Cognitive offloading with a twist ✨ (53:12) - Productivity for productivity’s sake is gonna help no one (53:51) - Managing time effectively. Empathize - Define - Ideate - Prototype - Test and Iterate (55:46) - Building STICKY products. But if the user is forced to use your product. What then? (58:15) - Designing a single product for completely different users. (1:03:26) - Exclusive peak into what is coming up next in the BRAVE UX podcast & Melbourne’s DO24 conference. (1:07:07) - Thank you guys for listening 🙏 - Drink water, exercise & ✌🏾 ABOUT 🫠 THE MELDING MUSE PODCAST 🟢 Melding art & design, music, film, entrepreneurship, fashion, sports, gaming and whatever is in between. We exist to showcase extraordinary people to inspire the next generation of creatives & leaders. These are stories that motivate us to continually challenge ourselves, push boundaries and ultimately reinvent ourselves time and time again. Streaming from the land of the long white cloud - Aotearoa, New Zealand 🇳🇿 🎟️ MERCH OFFICIAL STORE & SITE: 🔗 https://themeldingmuse.co Follow us on: Insta: https://www.instagram.com/themeldingmuse/ | Tiktok: https://www.tiktok.com/@themeldingmuse Youtube: https://www.youtube.com/@TheMeldingMuse 🎵 Music: High Ball from Pterror Dak Trill by Nick Maclaren | Trippin' feat. Leroy by Unda A project powered by: 🟩 ⁠⁠Neziak Design ⁠⁠ ▪️ ⁠⁠NZK Creative Collective⁠⁠