E3: Expanding from Europe to the U.S. with Marcel Hollerbach of Productsup

When is the right time to expand internationally? What are the moving parts of growing a SaaS company in a foreign territory that operates at a different timezone when you don't have market proof or boots on the ground? In today's episode, Marcel Hollerbach visits us to talk about how it is to land in the U.S. market from the other side of the pond. Marcel is the Chief Innovation Officer and supervisory board member at Productsup, a founding partner of venture capital fund Cavalry Ventures, the founder of the video streaming platform hiClip, and the Host of the "World of Commerce Podcast."Throughout this episode, you'll hear about Marcel's experience expanding Productsup to the U.S. market, the lessons learned along the way, and the specifics of how they decided it was the right time to expand internationally, and when they felt they evolved from "figuring things out" to a mature market player in the U.S. market. Additionally, Marcel talks about his approach to Senior Leadership hiring, why some European companies fail when expanding to the U.S. market, and more. Tune in to Episode 3 of In/organic Podcast and learn how to expand a tech company across timezones. In This Episode, You Will Learn:About Marcel's background and his broad of the Venture ecosystem (1:30)When is the right time to expand internationally? (3:10)How to make the right hires for an international expansion (7:50)Marcel shares his thoughts on hiring Senior Leadership (14:00)Why some European companies fail in the U.S. market (17:20)Marcel shares the lessons learned the hard way throughout Productsup's expansion (24:00)Connect with Marcel:LinkedInListen to the World of Commerce PodcastVisit Productsup's websiteLet's connect: LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.