EPISODE · Jun 16, 2025 · 58 MIN

E303: Lisa Morales-Hellebo

from Back2Basics: Reconnecting to the essence of YOU · host Lisa Morales-Hellebo, Leticia LAtino van Splunteren, Leticia van Splunteren, Leticia Latino

Learn more about Lisa or follow her at: https://www.refashiond.com/https://www.instagram.com/lisahellebo/https://www.youtube.com/@refashiondventureshttps://www.linkedin.com/in/supplychainlocalization/ Show Notes Timestamps:0:00 Introduction to B2B Podcast3:53 Little Lisa has been obsessed with fashion and how things are made. 👚8:23 She was obsessed with the typography, models and the fashion of the 80s. ♻️13:32 How she taught herself coding. 💸18:11 You get what you need, not necessarily what you want: a pattern throughout her career and life. 🤝22:50 Supply chain as the world’s largest operating system. 🌐26:27 Only you are responsible for what you want to achieve and how you get there. 👷‍♀️👷‍♂️31:57 Lisa created the first virtual personal shopper.37:30 The misogyny was so in your face.44:19 Disruption with follow through is action.52:08 Supply chain as the world’s largest operating system.56:27 Being aligned to your purpose. Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

What this episode covers

Lisa Morales Hellebo is a powerhouse with 30 years of experience across tech, design, systems thinking, entrepreneurship, and now venture capital. Lisa is the Founder & Co-Managing GP of REFASHIOND Ventures, a New York–based fund investing in early-stage startups that are radically transforming industrial value chains across Data & AI, Advanced Materials, Advanced Manufacturing, and Next-Gen Logistics. It’s about reimagining what’s possible when you combine relentless curiosity with deep conviction. Whether you’re an operator, investor, or changemaker, Lisa’s vision will challenge you to think bigger — and act bolder — at the intersection of innovation and impact.

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E303: Lisa Morales-Hellebo

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This episode was published on June 16, 2025.

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