E307: Breaking the Patterns in Copywriting with Lianna Patch

Today, we're joined by Lianna Patch of Punchline Copy and SNAP Copy. Lianna was one of the speakers during ECF Live this year, and even though I didn't really have an initial interest in the subject of copywriting, her presentation easily became one of my favourites because of how funny and entertaining it was. So, after hearing her talk, I knew I had to get her on the show.  In this episode, I specifically requested if Lianna could share some copywriting tips that we can use to take home and really just implement right away and so, today's episode is just full of that – actionable advice, entertaining stories, and proof that shows that these things really work.  So grab a pen and paper, and take notes. This is going to be an episode full of just educational tips and advice.