E31 | A Conversation about Microcopy | Melissa Burfitt

In today’s episode, we talk all about Microcopy, what it is, why it’s important and how to manage it in a headless CMS, with my guest Melissa Burfitt, a Senior Content Designer at Nationwide Building Society. ******************************* Questions Asked ******************************* Tell us about your background. What kind of writing have you done in the past? Define Microcopy. What are design patterns? What are design patterns based on? What are some examples of microcopy beyond websites? What about microcopy for iOT devices like Alexa? What is the difference between a microcopy writer and UX writer? Tell us about the team of microcopy writers? Who comes up with the rules for Microcopy? Define and giver an example of accessibility. Tell us about the 2 types of error messages? Describe the details of what an error message needs to accomplish? How does personalization affect error messages? Are field names microcopy? How does a particular industry affect the microcopy? What tips do you have about taxonomy and categories? Tell us about form based content? Are there specialized tools for microcopy testing? Tell us how you monitor and refine content post live? How do you maintain content? What success criteria do you use for your KPIs? Tell us about microcopy and mobile devices? How important is the percerption of fast in the UX experience? Who in the web team needs to understand microcopy? How does a content author write with the brand voice in mind? What other tips do you have for microcopy writers? What resources do you recommend to keep up with microcopy?