E31: Sam Seddon - IBM

This week Richard and Sean go to IBM’s headquarters on the South Bank to talk to Sam Seddon who guides the company’s relationship with the sport sector, most notably their long time partnerships with Wimbledon and England Rugby via the RFU. As ever, we want to know who have been the big winners and losers in the last thirty years when it comes to sport and tech, and we ask Sam for the inside line on IBM’s view of how the next ten years is going to pan out.If you enjoy our podcasts, there’s been 31 of them so far, please head to iTunes and rate us, it helps others find the podcast and makes us look popular.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.