EPISODE · Feb 4, 2026 · 3 MIN
E31 消费者偏好 - 经济学
from 每天一个
欢迎来到每天一个~谢谢你今天陪我学习。消费者偏好是反映消费者对不同产品和服务的喜好程度的个性化偏好，通常由社会环境、风俗习惯、时尚变化等对整个消费者群体或某个特定群体的影响所决定，是影响市场需求的一个重要因素。 在经济学理论中，消费者偏好遵循完备性假定与传递性公理：前者指消费者能够比较任意两个商品组合的偏好程度并做出排序判断，后者指若认为商品X至少与Y一样好、Y至少与Z一样好，则必然认为X至少与Z一样好。 随着市场环境变化，消费者偏好动态影响着企业战略调整。例如Lululemon因消费者偏好转向牛仔裤而非瑜伽裤导致业绩承压，需通过国际扩张及产品线拓展实现转型。在小宇宙查看该单集文稿
Embed this episode
NOW PLAYING
E31 消费者偏好 - 经济学
0:00
3:27
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of 每天一个?
This episode is 3 minutes long.
When was this 每天一个 episode published?
This episode was published on February 4, 2026.
Can I download this 每天一个 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!