EPISODE · Jan 20, 2026 · 47 MIN
E319- Karen Post: When Values Become the Brand
from Back2Basics: Reconnecting to the essence of YOU · host kAREN PORTER, PROSPERITY PILLOW, Leticia LAtino, Leticia LAtino van Splunteren, Leticia van Splunteren
Learn more about Karen and buy your prosperity pillow at: https://www.americanprosperitypillow.com/https://www.tiktok.com/@americanprosperitypillowhttps://www.linkedin.com/in/homefrosting/Show Notes:🧒 [1:50 Entrepreneurial roots: Karen shares her unconventional start.🚀 [5:55] Growing that PR agency to 30 people over 20 years of success.💥 [7:27] Investing in a failed startup, losing her savings, and hitting a painful low point.❤️ [9:33] How a move for love led to founding a home staging company.🎯 [11:11] The courage to pivot. 🇺🇸 [12:33] Birth of the American prosperity pillow: A 100% Made-in-USA product 🤝 [17:41] How the Prosperity Pillow project ties patriotism, quality manufacturing, and donations.📖 [24:12] The fearlessness of youth, the power of momentum, and reframing your story.⚖️ [29:05] The critical difference between what you're good at and what you're meant to do.🎤 [33:39] Building a speaking & writing career.💡 [39:00] Investing in yourself: how to choose the right programs.🏷️ 43:05] Your brand is not your logo, it's what people think, feel, and expect.❤️ [44:46] What makes Karen tick: family, her late father's memory, and her husband's partnership. Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast
What this episode covers
In this episode of Back2Basics, Leticia Latino sits down with serial entrepreneur and branding expert Karen Post to explore what it really means to reinvent yourself. From launching a successful PR firm at 22 without following a traditional path, to losing everything in a failed startup and finding the courage to begin again, Karen shares candid lessons on resilience, failure, and trusting your instincts. The conversation dives into the power of pivoting into your true sweet spot, investing unapologetically in yourself, and redefining what a brand really is—not a logo, but what people think, feel, and expect when you show up. Karen also shares the story behind her latest venture, the American Prosperity Pillow, blending entrepreneurship, patriotism, and purpose. This episode is a must-listen for anyone navigating change and building a life and career with intention.
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E319- Karen Post: When Values Become the Brand
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