E32: Reinventing yourself and your business in a digital world

In this episode, Gem sits down with Silvia Del Corso, founder of PinkSEO, to explore the real story behind building a specialist SEO agency from the ground up. From launching her first business in Tuscany to rebuilding her career in London, Silvia shares how data, curiosity and resilience shaped her journey. With a team of nine and five decades of combined SEO experience, PinkSEO is driven by one mission: creating ethical, effective SEO that genuinely helps businesses grow. This conversation unpacks the realities of entrepreneurship, reinvention and leading with integrity in a fast‑moving digital world.Connect with Silvia: Award-Winning SEO & Marketing London | PinkSEOConnect with Gem: Business Unzipped