E32: What do Vietnam's Gen Z look for in a workplace?

Thuy Hoang is COO at The Sentry, a collection of co-working and lifestyle spaces that house more than 70 startups and established companies in Ho Chi Minh City. Today, she tells me what young Vietnamese people are looking for in a workplace, the benefits and challenges of managing a young workforce, and the importance of hiring a great middle manager - FAST. We also talk about young people's attitudes to wellbeing and sustainability at work, and the challenges global brands face when entering Vietnam to do business. Send us Fan MailIf you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.