E320: Impact Millions And Make Millions Through Publicity With Selena Soo

Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from hidden gem to admired industry leader…and even a household name. She's helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of her clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.    Quotes To Remember: "Figure out what is the right publicity for you." "Relationships are everything." "The media is looking for different perspectives." "What are the relationships you need to grow your business?" "Why do you want the publicity in the first place?"   What You'll Learn: Becoming the go-to expert in your industry How to get publicity and leverage it to grow your business Finding the right publicity opportunities Building relationships with people in the media The 7-figure business model   Key Links From The Episode:  Selena's Video Series  Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Stand Out by Dorie Clark Profit First by Mike Michalowicz Clockwork by Mike Michalowicz