E320: Why You Should NOT Diversify From Your Niche

This is Mike and welcome to Episode 320 of the Ecomcrew Podcast! So glad to have you with us today. In today's episode, we've got a treat for you guys because we're joined by a dynamic duo who have been in the ecommerce industry for almost as long as I have. Ken, Kasey, welcome to the Ecomcrew podcast! Ken and Kasey have started and exited their fair share of businesses; running a site for the trucking niche, the Yoga Space, and even in Tutoring so it's safe to say that these guys are definitely experienced in their entrepreneurship. After their latest exit, Ken and Kasey ventured into the Tennis niche — something that they both have a passion for and put their ten thousand hours in, and started Hit Happy Tennis. So in today's podcast, we'll be helping them in figuring out solutions to their struggles in Cash Flow Optimisation, Supplier Diversification, and Increasing their Product Catalogue in higher prices. Ken and Kasey still have a long way to go in Hit Happy Tennis, but I definitely believe that these strategies will be able to really help them move the needle in growing their business. For all you guys out there, today's podcast is definitely packed with value. You'll learn why you shouldn't be afraid of selling higher priced items, how to protect yourself when making custom made products, and the dangers of diversifying into a niche that you're not passionate for.