E324: Establishing Business Core Values With Dina Dwyer-Owens

Dina Dwyer-Owens is the brand ambassador of Neighborly, the world's largest franchisor of home service businesses with 3500 franchisees. The holding company consists of 21 service brands, focused on repairing, maintaining and enhancing consumers' homes and businesses. She appeared on CBS's Undercover Boss and was asked back by CBS to appear on Undercover Boss: Epic Bosses. She is a franchise executive with more than 37 years of industry experience   Quotes To Remember: "Great leaders were always clear about their values." "Know that your not going to be perfect." "Know your mistakes." "There are some bad habits people have." "Share your core values upfront." "Bring the values front and center."   What You'll Learn: Discovering your core values Acting upon your core values Determine a companies culture What holds most people back from embracing their core values Habits for success   Key Links From The Episode:  Neighborly Dina's site Create Your Culture Workbook Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti   Values, Inc by Dina Dwyer-Owen Live Rich by Stephen Pollan and Mark Levine   Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit