EPISODE · Mar 20, 2026 · 45 MIN
E326: Alex Fredericks - Follow your Bliss
from Back2Basics: Reconnecting to the essence of YOU · host Leticia Latino, Leticia van Splunteren, Leticia LAtino van Splunteren, Alex Fredericks
Learn More about Alex at and tonewell at: https://tonewell.co/ Follow him at: https://www.instagram.com/tone.wellco/ https://www.facebook.com/profile.php?id=61582953692411 https://www.linkedin.com/in/alexfredericks/ Show Notes 🗽 [01:55] Alex's origin story: Repeating third grade and learning to pay attention 🎵 [03:13] How music helped him:18 years in the music business 🧴 [05:19] Translating artist DNA into physical goods 🧠 [08:09] Dyslexia explained: Thinking in shapes, colors, and pictures 🤵 [11:30] Music industry myth-busting: The wedding band that owns his house vs. the star locked in a hotel room 💡 [15:23] Artist vs. Suit: Bono can't change his image, but Elton John dressed as Donald Duck 📈 [17:43] What is a Growth Engineer: Strategy meets science 🤔 [23:32] Knowing when to pivot: The bell rings once—answer it or miss your chance 📊 [26:38] Eliminating the "no's" until only "yes" remains 📣 [29:00] The science: Your voice broadcasts your nervous system and physiology 🎯 [32:10] Intention vs. Attention: Aligning them to create change 📱 [35:31] How ToneWell works: 30 seconds, SMS, cloud analysis, instant report 💪 [42:05] What makes Alex tick: Brazilian jiu-jitsu and the non-negotiable hour Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast
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What this episode covers
What if your voice could reveal what your body, and your life, are trying to tell you? In this episode, Growth Engineer Alex Fredericks shares how dyslexia became his superpower, why opportunity only knocks once, and how a 30-second voice note can unlock real-time insight into your wellbeing.
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E326: Alex Fredericks - Follow your Bliss
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