E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much everything EXCEPT Hackernoon. From how she thinks Vietnam is perceived by people in America, to her experiences being raised the heart of Hanoi's Old Quarter, and what shocks her most when she returns to Vietnam today. We also talk about the importance of brands earning trust with word of mouth and social media in Vietnam, and why stubborn global brand directors often miss the mark with their local marketing efforts.Send us Fan MailIf you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.