E33 | Never Lose A Customer Again with Joey Coleman

Joey Coleman helps companies retain customers and employees using his 100-day methodology. He’s an award-winning speaker and best-selling author, with companies like Whirlpool and Zappos as clients.  Joey talks about the importance of personalised customer experiences to foster loyalty and engagement. He highlights the connection between customer and employee experience, suggesting that both are essential for business success. Joey encourages businesses to focus on small, impactful gestures that make customers feel valued, ultimately enhancing both customer and employee satisfaction. He says that creating remarkable experiences doesn’t require large investments, just intentionality and focus on the human element, making it a rewarding endeavour for everyone.  Takeaways  Regular communication and thoughtful gestures leave a lasting impression on customers. Reassure customers quickly after a purchase to reduce buyer’s remorse. Technology helps big brands create positive moments, but small businesses can too. Small, consistent acts of appreciation build emotional connections with customers. Acknowledge unique customer behaviours to strengthen relationships and build trust. Implementing customer experience improvements starts with focusing on small, actionable steps. Build internal alignment with a clear value-focused mission to ensure cohesive efforts. A business that truly cares creates lasting connections and advocates for its brand. Follow Joey Coleman https://joeycoleman.com/ Joey Coleman's books Never Lose a Customer Again https://amzn.to/4gMCktZ Never Lose an Employee Again https://amzn.to/3VzFPeO Books Joey recommends The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss https://amzn.to/4g773BQ Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak https://amzn.to/3W0ifZd Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  Books – Learn more about our books https://evolutionpartners.com.au/books/ Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. Follow me: on https://au.linkedin.com/in/bradleygiles on https://twitter.com/Evolution_Perth Enjoying the show? Leave a review Support the show: https://www.facebook.com/evolutionpartnersperthSee omnystudio.com/listener for privacy information.