EPISODE · Jan 25, 2024 · 1H
E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
from Run the Numbers · host CJ Gustafson
Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year.---SPONSORS: Maxio | Tropic | ThoropassMaxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.Thoropass provides complete compliance management, continuous monitoring, and security audits through intuitive software and expert guidance – allowing you to do business with confidence. Learn more: https://bit.ly/Thoropass 🔒---FOLLOW US ON X:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS: 00:00:00: Introduction00:05:07: Google as a money-making machine00:07:20: Differences between brand marketing and performance marketing00:11:00: On scaling and reach of marketing00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)00:20:03: Metrics in marketing00:23:43: Marketing Efficiency ratio explanation00:30:46: Hiring and building a marketing team00:37:14: Psychology of impatience in advertising00:42:13: Setting clear expectations in marketing tests00:45:23: Good campaign attribution00:52:25: Expedia's digital marketing success story00:54:07: Athletic Greens' success story00:56:00: Grammarly's adoption on YouTube00:57:36: Costs and impact of Super Bowl ads This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
What this episode covers
Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year.---SPONSORS: Maxio | Tropic | ThoropassMaxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.Thoropass provides complete compliance management, continuous monitoring, and security audits through intuitive software and expert guidance – allowing you to do business with confidence. Learn more: https://bit.ly/Thoropass 🔒---FOLLOW US ON X:@cjgustafson222 (CJ)@TurpentineMedia (Turpentine)---TIMESTAMPS: 00:00:00: Introduction00:05:07: Google as a money-making machine00:07:20: Differences between brand marketing and performance marketing00:11:00: On scaling and reach of marketing00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)00:20:03: Metrics in marketing00:23:43: Marketing Efficiency ratio explanation00:30:46: Hiring and building a marketing team00:37:14: Psychology of impatience in advertising00:42:13: Setting clear expectations in marketing tests00:45:23: Good campaign attribution00:52:25: Expedia's digital marketing success story00:54:07: Athletic Greens' success story00:56:00: Grammarly's adoption on YouTube00:57:36: Costs and impact of Super Bowl ads This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
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E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
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