E35: How Brands Diversify - Part 2: Brand Dilution

Send us Fan MailNerdBrand Podcast - Episode 35How Brands Diversify - Part 2: Brand DilutionBrand DilutionBrand dilution is from trying to push too far on extensions is what we’re looking for though. Join us as we share some brands that have done this, and what products they made. Brand dilution is also when there is over use or brand perceptions are lost.Brands that have done this: DC/WB with Batman.Used too many times, and I think we’re getting fatigue. How many movies, video games, and animation series have we seen in the last 10 years? Chasing the success of Christopher Nolans trilogy. (I only liked Begins and TDK. Batfleck (he’s baaack) Casting of new Batman films (not a fan so far) Placing Batman in 3 films Animation series produced (I loved the Batman Animated) Games - over 40+ video games made! Star WarsIn 2019: “I just think that we might’ve put a little bit too much in the marketplace too fast,” Disney CEO Iger told the New York Times. Sony - PlaystationWhat is Sony known for? Most would answer Playstation or video game console. But has Playstation diluted the brand?Other Brands that had success at diversification (brand extension) and failure (brand dilution) at this, let’s discuss: Amazon Fire Phone Harley Davidson Perfume Cadbury’s Instant Potatoes Crystal Pepsi Virgin Water Filtration System Dr Pepper BBQ Sauce Coca-Cola Clothing Windows PhoneThank you for listening, and you can check out our podcast on the Top 5 most valuable brands in 2020 at https://nerdbrandagency.com/podcast for the latest episode.Keep your NerdBrand Strong!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/supportSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.