E36: Why doing business in Vietnam is an uphill battle (and how to win)

Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food containers and cutlery to tote bags, tumblers and super cute pencils you can plant once you're done drawing. Today, Marina tells me why she chose Vietnam as a place to tackle plastic and whether or not Vietnamese consumers care about sustainability. She shares why Vietnam is a difficult place to do business and how -- rather than giving her the boost she needed -- her appearance on Shark Tank Vietnam dramatically dented her confidence as a founder.Send us Fan MailIf you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.