E37 Using Venue Analytics to Influence Behaviours and Increase Revenue

Technology is fast paced and businesses across the spectrum, including the ones in the pharmaceutical industry, need to understand the pulse of the business on any given day—visitation, dwell time, sales data, customer expectation and experience, missed opportunities, conversion rates, to name a few. This is essential in ensuring that they make the necessary changes to drive up the revenue. Blix, as Brett emphasises, helps with just that by primarily collecting four major data sets: 1. Passing or Outside Traffic 2. Inside Traffic 3. Dwell Time 4. Missed Opportunities