E379: Amplifying Your Growth in Ecommerce (Under the Hood Part 2 with Dave Alexander)

Episode 301 with Dave Alexander was a memorable one. We talked about his failures in venturing into the world of ecommerce (including his hilarious first ecommerce idea) and how perseverance eventually got the ball rolling for him.   Since then, Dave has found success with his brands, Bushy Box and Lazy Leash.   Hungry for more growth, Dave is back for a second Under the Hood session where I answer his biggest questions on how to level-up his ecommerce game.    Some of the things we talk about in this episode include the best ways to get traffic into your own ecommerce site or Shopify store, why reaching out to influencers can help you get more visibility to relatively unique products like pocket-sized dog leashes, and how to start selling your product on Amazon.    Whether you are only just launching your first product or are looking to scale your business, I'm sure there's something valuable here for you.   Timestamps:  Getting traffic into your own website or Shopify store - 3:12 How to reduce your workload and avoid burnout - 13:38 Why you should reach out to influencers and media platforms - 16:59 The benefits of hiring a full-time PR person - 23:11 My advice on selling on Amazon - 26:03 Basic principles in crafting a killer Amazon listing - 28:52   I'd wanna thank Dave for finding the time to do this episode with me, and I'm definitely looking forward to Part 3 with him several months down the road. Be sure to check out his awesome products on Bushy Box and Lazy Leash—who knows, they might give you some inspiration to develop your own unique ecommerce product.   Finally, if you haven't already, be sure to join our giveaway of 3 autographed copies of Gino Wickman's Entrepreneurial Leap, which will run until April 30. To enter, simply leave us a review over on iTunes and email us a screenshot of your review at [email protected] with the Subject Line: Entrepreneurial Leap. Good luck!   Happy selling, and we'll talk to you soon!