E38 Alex Danger

This week we are joined by Alex Danger. Alex grew up in a hospitality family in Malmö, Sweden in the early eighties. He always enjoyed hanging around kitchens and dining rooms from an early age, and Alex’s parents often brought him to both work and parties. Alex was always fascinated by the idea of hosting, taking care of a crowd and doing everything to create a good atmosphere, but it was ultimately one of his fathers books that got him hooked. It was one of those 80's cocktail books with layered drinks, artificial garnishes and sweet cordials. After studying English at University, Alex decided to take a year off and take a bartender education in Gothenburg, Sweden. A year later, he was working his way around bars in Malmö and making cocktails at friends parties. A few years later, Alex was the bar/club manager at a late night hotel-bar in Malmö. It was during this time that Alex stumbled on an opportunity to earn a new kind of education in Rotterdam, the Netherlands, focused on personal development & business creativity. After acquiring his degree, Alex started working in the arts and culture sector by using his passion for mixing drinks for events and pairing cocktails with artwork and exhibitions. Flash forward to 2017, when again Alex found himself shaking potions at a high end cocktail bar. On slow weekday nights, he would spend his time creating new recipes and posting his creations on Instagram, which rapidly took off. Since then he has worked in several of Rotterdams best cocktail bars, traveled to Mexico in search of Agave spirits (and love), and more recently - used his time during lockdown to educate himself in spirits via WSET along with rigorous self-studies. Alex is an outgoing person and somehow always manages to land with his feet on the ground, so he has also managed to pay his bills via his delivery cocktail service and being a freelance brand ambassador. Check out his Instagram account for cocktails @dangerousdrinks & and his rum-focused account @alltherums to see what Alex is up to next! Mixologist @ instagram.com/dangerousdrinks/ Rum-nerd @ instagram.com/alltherums Bartender @ mavis-rotterdam.nl Community Curator @ v2.nl Podcast Artwork by Zak Hannah @zak.hannah