E39: Alex Fynn

This week we talk to Alex Fynn the former Saatchi and Saatchi adman turned author who played influential roles at two pivotal moments in football’s recent history. In the 1980s Alex was commissined by the FA to write a blueprint of the Future of Football, a document that ultimately led to the formatin of the Premier League. It was a piece of work that caught the eye of Silvio Berlusconi, then owner of AC Milan among many other things, who asked Alex to write a similar plan to reorganise European club football. We talk about both of those experiences, and what Alex learnt about himself and the nature of power in sport. We can recommend Alex’s most recent book, One Step From Glory, written with the journalist Martin Cloake, which is all about Tottenham’s journey through to the 2019 Champions League Final in Madrid.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.