E39: Solving Restaurant Loyalty Challenges with Blockchain and DISGO

Episode Summary: In this episode of the ATX DAO Podcast, Luke and Ash sit down with Lynette Ban, co-founder of DISGO, to explore how blockchain is revolutionizing loyalty programs for the restaurant industry. Lynette shares how her background in hospitality and early exposure to blockchain at Cornell University inspired her to create DISGO, a platform that uses NFTs and blockchain to enable seamless, user-friendly loyalty solutions. The discussion highlights how DISGO tackles traditional loyalty challenges with word-of-mouth incentives, transparent data tracking, and interoperable rewards. Lynette also reflects on her experience in the Avalanche Codebase program, which helped refine DISGO’s vision and strategy, as well as her participation in the ATX DAO pitch competition. Plus, she shares exciting plans for 2025, including a big debut at South by Southwest and expanding DISGO’s restaurant network. Chapters 00:00 Introduction and Lynette’s background 06:54 The Concept of Disco and Its Purpose 11:14 The Evolution of Loyalty Programs 17:41 Social Elements and User Engagement 24:42 Future Vision and Integrations 25:42 The Dining Experience: Quality Over Quantity 28:02 Sharing and Gifting: The Social Aspect of Dining 30:39 Loyalty and Community: Building Connections Through Food 33:18 Tech Integration: The Role of Blockchain in Dining 40:43 Expanding the Network: Onboarding Restaurants and Users 44:55 Learning and Growth: Insights from Code Base and Pitch Competitions Connect with Lynette and DISGO: X (Twitter): ⁠⁠@lynetteban_ | @thedisgo Instagram: thedisgo Website: https://www.disgoapp.io This episode was hosted by DAO members Luke and Ash. To learn more about ATX DAO: Check out the ⁠ATX DAO ⁠website Follow ⁠@ATXDAO⁠ on X (Twitter) Subscribe to our newsletter Connect with us on ⁠LinkedIn⁠ Join the community in the ⁠ATX DAO Discord⁠ Connect with the ATX DAO Podcast team on X (Twitter): Ash: ⁠@ashinthewild⁠ Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠ Jesse: @realitycrafter Mason: ⁠@512mace⁠ Megan: @MegNogATX Nick: ⁠@nickcasares⁠ Phillip: @VelvetBastard Roberto: @RobertoTalamas Willy: @willyogo Support the Podcast: If you enjoyed this episode, please leave us a review and share it with your network. Subscribe for more insights, interviews, and deep dives into the world of Web 3. Tools & Resources We Love Podcast Recording & Editing - ⁠Riverside FM⁠: We use Riverside FM to record and edit our episodes. If you’re interested in getting into podcasting or just recording remote videos, be sure to check them out!