EPISODE · Feb 12, 2026 · 3 MIN
E39 损失厌恶 - 心理学
from 每天一个
损失厌恶是行为经济学概念，指人们面对同等损失和收益时，对损失的敏感程度更高，带来的负面情绪强度至少是收益的两倍。该现象表现为风险偏好的不对称性：盈利时倾向规避风险，亏损时转为风险寻求，典型表现为投资者长期持有亏损股票过早卖出盈利股票的处置效应。该理论由丹尼尔·卡尼曼和阿莫斯·特沃斯基在1979年提出的前景理论中确立，1992年量化分析显示损失的痛苦至少是收益愉悦的两倍。Benartzi和Thaler首次将其应用于解释股权溢价之谜，Barberis通过传统效用函数验证其对风险溢价的影响。在小宇宙查看该单集文稿
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E39 损失厌恶 - 心理学
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