E398: How To Defend Yourself Against Copycats and Sabotaged Listings

Sketchy competition is one of the most frustrating stress points for entrepreneurs—more so when you're running a brand online.   That's why it's important to know all the things you can do to protect your brand from copycats and sabotagers.    In this episode, Dave and I will talk all about intellectual property infringement and sabotaged listings, particularly our own experiences and how we dealt with them in the past.    We'll go over the things you should do when someone copies your products or tries to sabotage your listings. Then, we'll break down copyrights, trademarks, patents, and all these tools that you can use to build and grow a defensible brand.    Timestamps:  What actually happens when your product gets copied - 6:09 The perks of securing design patents - 9:21 How Amazon deals with infringement cases - 12:11 Why being sabotaged is tougher to deal with - 15:36 How I deal with copyright infringement - 25:42 What a trademark means for your ecommerce brand - 31:48   It's always a fun time having Dave on for the podcast. If you enjoyed this episode as much as I did, there's a lot more Mike-and-Dave content over on EcomCrew Premium, which closes in 24 hours!    Aside from unlimited 1-on-1 support from Dave and myself, Premium also gives you access to monthly Secret Sauce webinars delivered by industry experts, a library of 6 full-length video courses in glorious HD, and our private Facebook group where like-minded entrepreneurs exchange strategies to scale their ecommerce brands.    Head over to ecomcrew.com/premium to sign up.   Lastly, if you enjoyed this episode as much as we did, don't forget to leave us a review over on iTunes. It helps more than you know.   Happy selling and we'll talk to you soon!