EPISODE · Jul 3, 2025 · 34 MIN
E40 | Jennifer Kattula (Microsoft Advertising) on the AI Revolution in Marketing
from CMOtalk.global · host CMOtalk USA
Microsoft plays a leading role in the development and application of artificial intelligence. By integrating AI into products like Microsoft 365 (including Word, Excel, and Outlook), the company is making smart technology accessible to millions of users worldwide. Through its partnership with OpenAI, Microsoft has integrated advanced AI models such as ChatGPT into tools like Copilot. These innovations help businesses and individuals work more efficiently, gain insights faster, and boost creativity. Jennifer Kattula, GM and CMO of Microsoft Advertising, has been a long-time advocate for AI. We speak with Kattula during the Cannes Lions Festival.
What this episode covers
Microsoft plays a leading role in the development and application of artificial intelligence. By integrating AI into products like Microsoft 365 (including Word, Excel, and Outlook), the company is making smart technology accessible to millions of users worldwide. Through its partnership with OpenAI, Microsoft has integrated advanced AI models such as ChatGPT into tools like Copilot. These innovations help businesses and individuals work more efficiently, gain insights faster, and boost creativity. Jennifer Kattula, GM and CMO of Microsoft Advertising, has been a long-time advocate for AI. We speak with Kattula during the Cannes Lions Festival.
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E40 | Jennifer Kattula (Microsoft Advertising) on the AI Revolution in Marketing
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