E40: Joe Glover - Building a Marketing Community Founded on Kindness

Joe is the Founder of The Marketing Meetup, a marketing community with a difference. After attending endless networking events where all other people wanted to do was sell to him, Joe wanted to create a community of marketers who had a genuine interest in learning and getting to know each other. What started as a small networking event in Cambridge in 2016, The Marketing Meetup has now turned into a community of over 20,000 people and counting in the UK and USA. The Marketing Meetup now hosts events with some of the biggest names in marketing, as well as inspirational talks from Oscar nominees and disabled rights champions. In this episode, Joe tells us all about his motivations behind creating The Marketing Meetup, why it’s so important for your brand to have a community, as well as well as giving practical tips on how to make your community a success.  So listen in to find out how to build a community that people really care about, and how it can make your brand stand out from the rest!