E40: The Diversity Question

This week we're talking about why the sports business looks like it does, which is predominantly white, male and middle class.Our guest is Pranav Soneji, co-founder of Livewire Sport, who have launched a mentoring project aimed at tackling some of the barriers people from under represented groups face when they start a career in sport and Digital industries. We talk about what diversity means, why the sports business should care about it, and why change takes so long. The programme takes place throughout 2020, will include sessions with some of LiveWire’s clients, including - Channel 4, Team GB, Wimbledon among others. You can find details of the scheme at http://livewiresport.com/mentoring/Finally, a big thank you also to our great friends at SDA one of London’s best boutique brand consultancies for opening their doors on Charlotte Street to us and allowing us to record this podcast at their offices, it is as ever much appreciated.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.