E408: Succeeding as a Grandma of Ecommerce [Under the Hood with Cherie Drennan]

Doing ecommerce as a parent and as a grandparent can be challenging, but our guest today has done just that.   For this Under the Hood episode, I'll be talking to Cherie Drennan, who we consider in our community as one of the Grandmas of Ecommerce and just a delight to sit down and have a chat with.    In this episode, we'll be talking about how she started out as an Amazon seller, what her pain points are, and how she can grow her business further.    Some of the interesting topics we cover include why we always say revenue is vanity and profit is sanity, how to boost traffic and conversions through a content site, and what things your first hire should be able to do.    Timestamps:  How Cherie got into ecommerce - 1:24 What to do in case Amazon can't get your inventory checked in - 9:10 How I think this Christmas season will go - 12:14 How to get Amazon customers into your mailing list - 16:04 What you should look for in your first hire - 26:30 Sponsored Products vs Sponsored Brands campaigns - 37:48 Mike's outlook on ocean freight for the next year - 45:17   Websites mentioned: onlinejobs.ph   I wanna thank Cherie for the value-packed conversation today, and we'll definitely keep this mini podcast series with the Grandmas of Ecommerce going.    If you want to get featured on an Under the Hood segment like this one, be sure to head over to ecomcrew.com/underthehood to sign up. We're excited to hear about your ecommerce journey!    Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way. In fact, we launched EcomCrew Premium to foster a community of like-minded sellers who are ready to help each other succeed.    To make sure that all our members get their money's worth, Premium is only open for a limited time every quarter, but you can sign up to our waitlist as early as now and get notified when it opens again! Head over to ecomcrew.com/premium to learn more.   Don't forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!