E409: Solving Your Marketing Maladies with Marketing by Emma

Marketing is part and parcel of doing ecommerce, and it's becoming more and more difficult to make your products stand out from the competition as the marketplace becomes more saturated.    For this episode, we'll be talking about some pain points shared by many ecommerce sellers on the marketing front and provide some actionable tips to address them.    Joining me is Emma Schermer Tamir of Marketing by Emma, a company that helps clients boost conversions through engaging content and other creative marketing solutions. She is a copywriter by trade and she has over a decade of experience in marketing and customer psychology.   Whether you're just starting out or are already an established seller, this episode will show you that there's always something you can tweak to make your product pop out even more—and that even tiny, unrelated details can have a meaningful impact.    Timestamps: Pros and cons of focusing on keyword optimization - 4:58 Using language that convey what your product is all about - 8:08 Crafting kickass photos to showcase your product - 17:49 Why you should build out your dream customer avatar - 23:40 Understanding the competition and how to contrast yourself from them - 27:08 Speaking in terms of benefits, not features - 33:53   Even mentioned: Rhodium Weekend   I wanna thank Emma for coming on the show and sharing her marketing expertise with us. I'm sure you found as much value in it as I did. If you're interested to learn more about her company, head over to marketingbyemma.com.   By the way, something else you don't want to miss is our upcoming free public webinar about selling your business for top dollar, where we'll be breaking down the entire process of exiting an ecommerce business—from nailing down an exit strategy to post-deal terms. Head over to ecomcrew.com/webinar for details.    As always, leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.   Happy selling!